Every/Boy/Day Collection I: Ice Cream

Following in its pioneering BOYPLAIN’s footsteps, the freshest, liveliest menswear label Every/Boy/Day is pleased to introduce its debut Spring 2016 collection, dubbed ‘Where Every Day Is Sundae.’

With the intention to create an amplified attention to celebrate individuality, Every/Boy/Day basically takes inspiration from ordinary, everyday subjects that lay emphasis on playfulness, coming of ageness, and pop art exploration as well as give an individual a dimensional plurality of boyhood aesthetics. Energetic yet loungey, the collection’s highlights are short-sleeve tees and long-sleeve sweaters that put distinctively adorable graphic prints at the forefront whilst utilitarian shorts and trousers are designed to be worn on-the-go with a tiny touch of pastel colour blocking thrown in. Unique silhouette features include a relaxed structure and ergonomic sleeves to stress flexibility. Fabrics have been handpicked based on their technical abilities to ensure optimum comfort and manoeuvrability, and enhance printing and embroidery techniques at the same time.