Fueled by passion to create a fresh excitement for people who enjoy dressing up in a boyish yet sophisticated functional way, Bangkok-based BOYPLAIN Group was initially named after that fundamental philosophy by Boripat "Nutt" Singkeaw, a graduate from the School of Fine and Applied Arts, Bangkok University, whose interests in drawing and fashion designs had begun to grow immensely since his university years. Co-founded by Tewit "Benz" Phanitprachaya, a graduate from the Faculty of Arts, Chulalongkorn University, who is passionate about fashion industry management and publications, BOYPLAIN GROUP is a brainchild of two young, inquisitive kindred-spirits who fancy creating what they don't feel a second wasted doing.
Founded in 2012, BOYPLAIN Group aims to provide top-notch quality menswear products and accessories that reflect a shared lifestyle of young folks upon the conceptual reinterpretations of youth, masculinity, playfulness and simplicity in an ever-modern context. Standing amid the members of metropolitan society, BOYPLAIN Group steers towards fathoming a psychological urban lifestyle and the vibes of what could rejuvenate exhausted souls of urbanites and meet their growing demands in urban living. That being said, BOYPLAIN Group's primary determination is to create a visualised, perceptible urbanism verisimilitude through the realm of contextualised garments in which every piece crafted by BOYPLAIN Group is brimming with thought-provoking, adolescence-inspired stories behind, and is dapped with an accent of redefined boyhood and a trace of teenage rebellion.
Bringing together air of youth and unforgivable mischief, BOYPLAIN Group attempts to create clothing brands that see meticulous cuts, fine details, highly technical silhouettes and premium quality materials as well as other components that are handpicked to meet with its top-notch quality standard. Fun-loving, articulative and refreshing, BOYPLAIN Group combines structural elements with certain cultural-specific narrative contents to help enhance and drive our creative designs and philosophy to their utmost. We strongly believe that freedom and identity are the keys to what comes complete our individuality. That is why every product from BOYPLAIN Group strives to declare a self-assertive statement for young people the world over whose personal insecurities and secret desires for social acceptability are stashed away solely by outer appearances. Freedom in style and personality is encouraged to be expressed greater and greater every time we exert ourselves to develop a meaningful lifestyle that is not only rich in socio-cultural sensitivity but also strong enough to speak for one's self and stand on one’s own feet.
“Simply put, each collection’s inspiration stems from our everyday curiosities; whether it be something we’ve read recently or something we were crazily eavesdropping on out of total strangers at social functions. We just cannot coerce ourselves to ponder on something we’re not fascinated with, just because it’s what people are currently following. If it must really be that way, there must be grounds we think solid enough to let us try sleeping on a night or two."